ECHOES
The Student's Panorama of TIET
Club
Echoes
Year
2020 - 2022
Category
Broadcast Media
Type of Work
Creative Direction Editorial Design
Branding
Printing
AN INTRODUCTION
The broadcast media club of Thapar Institute of Engineering & Technology, Patiala, ECHOES produces the official student magazine of the institution, capturing, rejoicing and celebrating university life in all its diverse glamour.
“It’s your turn to express and ours to address”
IN THE BEGINNING THERE WAS A QUESTION
How do we create an echo?
a phone call
It all started with a phone call, an opportunity to lead the design and build the creative system of an idea, that would turn into the broadcast media club.
a coalesce
Like the stars joined for the universe, so did we - unknown people, from different places and with diverse skillsets.
a drive
But with many different things, we all had one thing in common - a drive to bring ideas and creations to life!
a dream
Building one page to another, one magazine became five, a team of fourteen became fifty two, and the blank canvas of experiences filled with timeless memories.
MY ROLE
As the Creative Director
As a member of the Executive Board of Echoes, I am responsible for developing and managing all aspects of the design and creative output of the Magazine including the direction for all visual products produced under the brand.
Primarily work involves strategizing approaches, brainstorming solutions, providing answers, being in meetings, approving work, training team members and designing with constant feedback. It is through constant design research sessions and an iterative creative process that we maintain our brand integrity and creative quality.
Over a year after the launch of the first edition of Echoes and setting up the foundations of the club, Echoes is proud to have devoted and proficient teams of over 50, ten thousand dedicated readers, one thousand plus followers on social media platforms, and 30% new readers with every edition.
TLDR;
I make text look beautiful and bring ideas to life,
some cover designs,
a little bit of prints,
some jolly stuff,
bunch of magazines,
and timeless memories💞.
A NOTE
After 5 editions, personally...
The love of story-telling, conversations, and building something meaningful with art has always been a part of me, so when I was introduced to this project about a college magazine that would encompass what being an engineering undergraduate stood for it was an instant yes from me.
My time with Echoes has branched beyond design. We have built a project from the ground up with some amazing people. We have produced something real that we all can hold at the end of the day and cherish. Scouting, nurturing and building a team, learning the practicality of branding, researching, iterating and tweaking along every step.
The experience of Echoes has been unlike anything I have ever experienced before. In addition to discovering my passion for designing and creating visual products, I met some of the coolest people, and I'll be forever thankful for it.
And as all things must end, so did my time with echoes
Thanks for checking this out.
